The main puff is the bubble writing which says "crush diary." This is in bright yellow because it stands out against the background.
There isn't just one central image. There are many images which make up the front cover. There is one image which is main over the rest of them, which is of the guy who looks are 15, in the blue top. This is completely different to most magazines because normally there is just the one main image which takes up the whole of the front cover, not many different ones.
This magazine doesn't have a plug or a cover line, which is very unusual when it comes to a magazine because these are two of the main components which make a magazine sell. It gives an incite into what is on the inside of the magazine. I say this however; the whole front cover is plugs, because it shows what the content of the magazine is. Normally, this is just in a line, either at the top or the bottom of the magazine, not all over the front cover because it makes it look very cramped, which on this magazine I feel that is the case.
In the sweet spot, there one of the stories which, are in the magazine. Although on this magazine, the sweet spot isn't really a spot, it just emerges into the rest of the front cover there isn't anything different bout that area.
I feel that this front cover is very cramped and busy. I don't like it. However the audience it is trying to target i feel is girls aged 5-8. This is done by using the colours pink and yellow, very feminine colours. It has pictures of boys all over the front, which is aimed at girls.
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