Deconstruction of similar products.

The central image is covering the mast head; this is because the magazine is well known, around its audience. They recognise it so much that it doesn’t need to be the whole mast head showing. This also shows the magazine has power over other products of similar type, because they are making a statement that the mast head isn’t the main aspect of the product. The central image is a bold image, which stands out about all the other aspects on the front cover.

There are 3 images in the sweet spot (the bottom left hand side) which are advertising; that within this magazine you get 3 free special posters – just for the readers. This is done to draw the audience in, making them want to buy the magazine, also it makes it stand out and be individual, from other magazines and seem different so it would entice them into this one more, and make them want to pick this product up over others.

Underneath the sweet spot, is a puff. This is the word “plus”. This is big and bold; it stands out above everything else on the front cover of the magazine. This catches the reader’s eye and then they would carry on and read the cover line, which runs next to it.

The cover line runs along the bottom of this magazine. This is because; you eye is drawn there after looking at the sweet spot. Also with the plus being big and bold, this draws your eye to it and then you immediately read along, to find what is in the magazine. This is a selling point for the magazine because people find out what they can read about inside, and if they like the items, such as the bands then they will be more enthused to buy the magazine and be more wanting to spent their money on it.

The plug is on the top of the magazine. This is placed here because; it is one place that people can see even when the magazine is in the shelving. This would draw the attention of the on-looker to this magazine because they would see the masthead, and recognise that it is a Kerrang magazine, and then read the plug (which would tend to be the best article), and if they liked it, then they would be more attracted to buy it. This does sort of the same job as the puff; however the puff goes into more detail about the articles inside.

This magazine doesn’t use any direct mode of address. This is odd for a magazine because normally this lures the audience into the magazine, because they feel that the front cover is talking to them personally, they feel included and part of it.